Printing in 2-color can make a positive, lasting impression. A second color – whether its used to emphasize important contentoradd visual interest – candramatically enhance a printed piece. What better way to introduce your company, products, or services?

Advantages to 2-Color Printing

• 2-color printing allows you to havea specific reproducible color for brand identification, especially if you print multiple items across different vendors or product types.
• Spot colors can be printed more consistently than a CMYK (4-color process) color build across multiple pages of a multi-page catalog,printed pieces, orproduct types.
• A PMS or spot color is necessary for certain colors such as navy blue andbright orange or formetallic colors that aredifficult to produce using CMYK inks.
• 2-color printing ismore cost effectivethan 4-color process printing, especially with larger quantities

AdditionalOptions for 2-Color Printing

If a particular PMS color isneeded for branding or design purposes, using4-color process printing and adding one or two spot colors may be an option. This will allow youto print rich, accurate photosand will ensure that your spot color or Pantone color requirements are met. Printed pieces with five or six colorsare common,particularly for high-end marketing materials.